Are you scratching your head thinking of ways to promote a product? A lot of new businesses struggle here: they have great products but don’t know how to get attention for them. That’s a big problem.


Because really, what’s the point of having something like the best telescopes to view planets if no one knows you have it? So today this blog is going to talk about how you can launch or promote a product in an online technology store. With these steps, it should help you raise demand for whatever you’re offering, be it an item or a service.


Product Promotion 101


The first thing you should learn about how to promote a product? It’s that you need to know the customers who are most likely to want it. In other words, you need to know what your target customers are like. That means making a note of the usual traits of your customers. 


Are they male or female or equally likely to be both? Are they from a specific age group? Which social media channel are they usually present? What other brands do they use?


Knowing these details helps you make the way you promote a product more specific in an online technology store. You can tailor your promotions to suit your target customers’ preferences. That makes them more likely to be noticed… and more likely to be effective. 


2 Easy Ways to Promote Online


Once you have your target customer demographics down pat, it’s time to start promotions. Here are 3 ways you can try to promote a product effectively in online technology store.


  1. Talk about them on Social Media


Social media is such a powerful platform, you can’t just simply ignore it. If you’ve identified the social networks where your customers are, post about your product on those networks first. 


Since posting on most social networks is free, though, you might as well promote a product on the others too. Just make sure you adapt the way you promote a product to suit each network. Make a product demo video for YouTube, for instance, an image of it for Instagram, a text and image/video post for Facebook, etc.


  1. Start a Contest 


Releasing the product via a contest to win it (or one that involves using it) is a great way to get attention. Just make sure you promote the contest too. Social media is a good option for doing that.