Last March 11, YouTube announced that its advertising guidelines were revised to allow monetization of videos containing Covid-19 info.
YouTube CEO Susan Wojcicki said allowing monetization on videos containing information about the Covid-19 pandemics and the ongoing health crisis does not mean that all video creators will be able to monetize their creations.
it is becoming clear that the Covid-19 health crisis is now an important and ongoing part of everyday conversation” “Yet we want to make sure that news organizations and creators alike can continue producing quality videos by way of a sustainable method.”
YouTube Clarifies Policy Change Applies Only to Certain Channels
After YoutTube’s March 11 announcement, creative community raised concerns that policy change will increase the spread of misinformation across different social media sites, YouTube clarified that the change in monetization policy applies only to partner news channels and creators who self-certify on the accuracy of their information.
The self-certification is only part of the video’s vetting process, since the content will still be subject to evaluation by YouTube’s automated and human review. In due time however, YouTube’s machine will rely mainly on creators’ certification inputs and their history or providing accurate, self-certified quality content. After which, only those that have been assessed or detected as potentially harmful videos are forwarded to human reviewers for further evaluation.
That is why the company later warned that many of the videos referencing Covid-19 will be removed once the video-sharing platform limits its workforce; to rely mainly on the automated review system. That is considering that last March 16, and while still employing both AI and manpower, several videos were taken down as they were found in violation of the YouTube’s guidelines.
YouTube explained that although the automated systems will be capable of removing videos without having to undergo human review, it is likely that removals would include some videos that have no policy violations. The related announcement included an assurance that
“We will not issue strikes on those video contents, except for those with which we have high confidence as violative.”
Although creators of videos can forward an appeal, YouTube also warned that responses will likewise be delayed because of the reduced workforce.